I haven’t blogged since this time last year when I launched a skincare business and it’s felt like I’ve been sprinting full-speed ever since. I had no idea what this new undertaking would require of me. Had I known, I probably would’ve stayed safe (and stuck) inside my comfort zone.
I once had the naive thought that all I needed was a knowledge of what makes a great moisturizer and a love of making lotion. But running a business and making it successful is a lot more involved than creating a product I’m passionate about. Cue reality check. Startups are hard work!
Startups are full of things that have nothing to do with great skincare. Endless tedious tasks, many of which I’m highly insecure about -like numbers! LOTS of numbers. Lots of quick decisions. Technology, public speaking, WooCommerce (WooWho?), hours on the phone with GoDaddy, website building, graphic design, writing copy, packaging, sourcing ingredients, manufacturing, photo shoots, wholesale accounts, inventory management, order fulfillment, customer service, creating content for social media, marketing, research, following up with people, remembering to follow up with people…
Last year I slept less than 14 hours. At least it felt that way. Since the launch on Valentines Day, my mind has been in overdrive and I’ve never multi-tasked so much in my life. Being ‘present’ was not a priority on my overwhelming to-do list.
I’ve dropped the ball in some areas and I’m unable to keep up in others. But I’ve learned that’s ok. I’ve realized I don’t have to spread my energy everywhere trying to be/do everything at once. So what I’m not someone who Instagrams stories every day. Big deal I’m not blogging. Of course I’m not as smooth as a seasoned CEO. And who knew I could delegate some of the stuff I’m not so skilled at -like accounting. I hope in time to have a kickass team to help me accomplish more in the future, but for now, I’m doing the best I can…and that is finally feeling like enough.
Despite little self-care and more anxiety than I’ve had in years, I wouldn’t change anything. I’ve grown right along with my lotion love child.
The most important thing is having a product I’m proud to share. In the past, I’ve criticized my own perfectionism, but when it comes to creating something of exceptional quality, it requires a whole lot of testing, obsessing, rejecting, redoing, researching and perfecting. Every part of us, even the ol’ annoying perfectionist, has a special purpose when in its rightful place.
It pays off to invest early and work with the best…
If most consumers don’t know what makes an exceptional and effective ingredients list, the experts will…
“Best skincare products of 2018” – US Weekly
“My obsession… After just one application I was hooked” – Byrdie Beauty
“SI Models love this natural moisturizer” – Sports Illustrated Swimsuit
“Fell in love with this AMAZING cream today! Using it on Kate Upton.” – Tracy Murphy Celebrity Makeup Artist
“Makes my pre-shoot/makeup free skin so fresh and dewy. Obsessed!” – Jasmyn Wilkins Sports Illustrated Swimsuit Model
“I use it on everyone I work with! The quality is amazing. It provides tons of moisture without feeling greasy or heavy. My clients love the way it makes their skin glow.” – Christina Aviles Celebrity Manicurist for Gal Gadot, Jenna Dewan, Viola Davis and more
My biggest reward has been hearing your stories. Word of mouth is the main way this business has grown. I’m truly touched by the testimonials and customers who have come from other people raving about Essentiel.
I am most grateful for your support! And as a gesture of my gratitude, I’m offering a 20% discount through Valentines Day. Use code LOVE20 and treat yourself and your loved ones to touchable nourished healthy skin.
I hope that my journey inspires others to begin building on their dreams. Even on days that feel frustrating, may we all move forward and keep creating.
Here’s to another year of extraordinary growth for all of us! From my heart to yours, thank you for being in my life and motivating me every day.